Animated explainer videos are in hot demand right now, and for a good reason. They’re fantastic marketing and sales conversion tools. On the other hand, errors in its development might cost you a lot of money and turn your dream marketing campaign into a nightmare. We’re not trying to scare you, so don’t be alarmed. A poorly produced video, a written script, or choosing an animation studio incorrectly are all things that might go wrong and should never be overlooked. Consider them and try to avoid a handful of the most typical faults made by Punchy Digital Media companies. There are a several factors you should think about:
First and foremost, you’ve been away far too long.
It’s tempting to talk a lot about your company, product, or service, but refrain. Maintain a fair duration for your video; otherwise, your audience will become bored, and your marketing content will fail horribly. A 90-second video is frequently advised, which equates to around 240 words in a script. Short animated explainer videos are viral and have a long-lasting impact on viewers.
Second Mistake: You’re doomed if you don’t know who your target audience is.
You’re making a video to explain something to a particular group of people. As a result, if you ignore that segment of the audience, your entire video creation effort will be in vain. Furthermore, it may harm your brand. While watching the video, the target audience member must immediately know that it was made just for them.
Why would someone want to see a video that doesn’t even mention them? As a result, the characters, history, and subject should all be built around them. If you choose this technique, you’ll be able to communicate with your viewers right away, proving that you know who they are and that your animated-explainer film is made just for them. If you choose this technique, you’ll be able to communicate with your viewers right away, proving that you know who they are and that your animated-explainer film is made just for them.
The third blunder is that a low-quality video might be devastating to your brand.
An animated marketing video cannot be of bad quality because it represents your company. Customers amy lose trust in a company that lacks its brand value, resulting in revenue loss. When it comes to efficiency, never cut corners. Consider the Punchy Digital Media firm that will handle your project carefully.
Accept it and encourage them to do well in your animation video, even if it takes them longer to create. If you avoid these common pitfalls, your excellent animated explainer film will rocket to the top of the marketing charts, meeting all of your marketing goals! Best regards.